Hexagon AB, a global provider of digital reality solutions, combining sensors, software and autonomous technologies, announced that Madlen Nicolaus has been appointed as Hexagon’s Chief Marketing Officer (CMO), effective 24 April 2023.
Nicolaus has led enterprise and consumer marketing teams at high-profile technology companies, including Salesforce, SAP and Kodak. She brings a proven track record in building high-quality, well-defined marketing programmes, with a focus on demand generation, pipeline building, product evangelism and driving innovative digital marketing strategies. Nicolaus holds a German Diploma from the University of Applied Sciences Mittweida.
Nicolaus will report to Paolo Guglielmini, President & CEO, and will be a member of the Executive Management team. She succeeds current CMO Kristin Christensen, who will remain with the company through June 2023 to support the transition and continue as a member of the Executive Management team until Nicolaus joins.
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