Air Fryer Market size to grow by USD 350.89 million from 2022 to 2026; The expansion of the distribution network to boost market growth

NEW YORK, June 13, 2023 /PRNewswire/ — The air fryer market size is estimated to increase by USD 350.89 million from 2022 to 2026, with a CAGR of 7.19%, according to the recent market study by Technavio. This report also offers a 5-year historical (2017-2021) data projection of market size, segmentation, and region. Discover some insights on market size before buying the full report –Request a sample report

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. The Bargaining Power of Buyers & Suppliers and the Threat of New Entrants, Rivalry, and Substitutes have also been analyzed and rated between LOW-HIGH to provide a holistic view of market favorability.

Find Technavio’s Exclusive Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

The Air Fryer Market report also offers information on the criticality of inputs, R&D, CAPEX, technology, and products of 15 vendors listed Below –

Bajaj Electricals Ltd., Breville Group Ltd., Cuisinart, De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., KENT RO Systems Ltd., Koninklijke Philips NV, Newell Brands Inc., CALIBER BRANDS GENERAL TRADING LLC, NuWave LLC, Solara, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., Xiaomi Inc., and SharkNinja Operating LLC

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Air Fryer Market - Segmentation 

• The market is segmented by Product (Digital air fryer and Manual air fryer) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)
• The air fryer market share growth by the digital air fryer segment will be significant during the forecast period. The digital air fryers include liquid-crystal displays (LCDs), variable thermostat settings, temperature sensors, and several cooking modes such as air fry, max crisp, and others. The manual air fryer offers grills and basic frying settings, while the digital air fryer offers fry foods such as meat, potato chips, pastries, and several others, thus increasing the demand for digital air fryers. These factors of the digital air fryer are expected to fuel the air fryer market growth during the forecast period.

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Air Fryer Market – Market Dynamics 

Key Drivers 

The expansion of the distribution network is one of the key drivers shaping the air fryer market growth. Vendors are implementing a variety of techniques to market their brands and grow their customer base. Extending their distribution networks is one of the main strategies used by players in the global air fryer market. In addition to physical merchants, vendors consistently emphasize the distribution and promotion of their contemporary kitchen appliances through online purchasing platforms. For instance, some popular e-commerce retailers that sell air fryers include Alibaba Group Holding Ltd, Amazon.com Inc., and Rakuten Commerce Inc. Vendors selling a range of air fryers now have a great opportunity for expansion. As a result, the distribution channel expansion strategy is anticipated to contribute considerably to the revenue growth of the global air fryer market during the forecast period.

Major Trends 

One of the key market trends influencing the growth of the air fryer industry is the rising adoption of modular kitchens. Nowadays, customers prefer smart and contemporary designs that take up less room and give their kitchen a nice appearance. Additionally, modular designs provide users with features and functionality that make daily tasks easier, like affordable installation, space management, and simple maintenance. Additionally, newly built homes, particularly in Western nations like the US, are created with a contemporary appearance with the possibility of integrating smart equipment.

Hence, growth in household construction is expected to drive the adoption of modular kitchens. Therefore, the adoption of modular kitchens is expected to drive the growth of the air fryer market in focus during the forecast period.

Significant Challenges 

Growing health concerns due to increased consumption of fried food products is one of the key factors restricting the air fryer market growth. The most common problem with fried dishes is a result of skipping oil filtering cycles. Oil filtering aids food service organizations in maintaining food quality and oil life. However, end users must pay additional expenditures for oil filtration. Unfiltered oil can have an impact on the flavor and quality of fried food products and increase the presence of fatty acids, which can have a negative impact on the body of the consumer. Continuous frying without oil filtration can lower the quality of fried food products and raise the chance that consumers would experience health problems as a result of consuming them. Thus, it is anticipated that during the projection period, these expanding issues with air fryer use will have a negative impact on market growth.

Air Fryer Market – Regional Segmentation

The market is segmented by region North America, Europe, APAC, South America, and Middle East and Africa. An analysis of key leading countries has been included.

• North America is estimated to contribute 37% to the growth of the air fryer market during the forecast period.
• The rising number of working women will drive the air fryer market growth in North America over the forecast period.
• The demand for air fryers in North America is expected to grow, driven by an expected rise in the popularity and adoption of smart homes, particularly in the US and Canada.
• Foodservice establishments in North America are increasingly focusing on cooking solutions that help reduce energy and labor costs.

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What are the key data covered in this Air Fryer Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the air fryer market between 2022 and 2026
• Precise estimation of the size of the air fryer market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the air fryer market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of air fryer market vendors.

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis – Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments
• Exhibit 24: Chart on Product – Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product – Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Digital air fryer – Market size and forecast 2021-2026 
• Exhibit 28: Chart on Digital air fryer – Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Digital air fryer – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Digital air fryer – Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Digital air fryer – Year-over-year growth 2021-2026 (%)

• 5.4 Manual air Fryer – Market size and forecast 2021-2026 
• Exhibit 32: Chart on Manual air Fryer – Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Manual air Fryer – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Manual air Fryer – Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Manual air Fryer – Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Product 
• Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America – Market size and forecast 2021-2026 
• Exhibit 42: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 7.4 Europe – Market size and forecast 2021-2026 
• Exhibit 46: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 7.5 APAC – Market size and forecast 2021-2026 
• Exhibit 50: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 7.6 South America – Market size and forecast 2021-2026 
• Exhibit 54: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 7.8 US – Market size and forecast 2021-2026 
• Exhibit 62: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US – Year-over-year growth 2021-2026 (%)

• 7.9 China – Market size and forecast 2021-2026 
• Exhibit 66: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China – Year-over-year growth 2021-2026 (%)

• 7.10 Japan – Market size and forecast 2021-2026 
• Exhibit 70: Chart on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Japan – Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Japan – Year-over-year growth 2021-2026 (%)

• 7.11 UK – Market size and forecast 2021-2026 
• Exhibit 74: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 7.12 Germany – Market size and forecast 2021-2026 
• Exhibit 78: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

9 Vendor Landscape

• 9.2 Vendor landscape
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Breville Group Ltd.
• Exhibit 89: Breville Group Ltd. – Overview
• Exhibit 90: Breville Group Ltd. – Business segments
• Exhibit 91: Breville Group Ltd. – Key offerings
• Exhibit 92: Breville Group Ltd. – Segment focus

• 10.4 Cuisinart
• Exhibit 93: Cuisinart – Overview
• Exhibit 94: Cuisinart – Product / Service
• Exhibit 95: Cuisinart – Key offerings

• 10.5 De Longhi S.p.A
• Exhibit 96: De Longhi S.p.A – Overview
• Exhibit 97: De Longhi S.p.A – Business segments
• Exhibit 98: De Longhi S.p.A – Key offerings
• Exhibit 99: De Longhi S.p.A – Segment focus

• 10.6 GoWISE USA
• Exhibit 100: GoWISE USA – Overview
• Exhibit 101: GoWISE USA – Product / Service
• Exhibit 102: GoWISE USA – Key offerings

• 10.7 Groupe SEB
• Exhibit 103: Groupe SEB – Overview
• Exhibit 104: Groupe SEB – Business segments
• Exhibit 105: Groupe SEB – Key news
• Exhibit 106: Groupe SEB – Key offerings
• Exhibit 107: Groupe SEB – Segment focus

• 10.8 Havells India Ltd.
• Exhibit 108: Havells India Ltd. – Overview
• Exhibit 109: Havells India Ltd. – Business segments
• Exhibit 110: Havells India Ltd. – Key news
• Exhibit 111: Havells India Ltd. – Key offerings
• Exhibit 112: Havells India Ltd. – Segment focus

• 10.9 Koninklijke Philips NV 
• Exhibit 113: Koninklijke Philips NV – Overview
• Exhibit 114: Koninklijke Philips NV – Business segments
• Exhibit 115: Koninklijke Philips NV – Key news
• Exhibit 116: Koninklijke Philips NV – Key offerings
• Exhibit 117: Koninklijke Philips NV – Segment focus

• 10.10 NuWave LLC
• Exhibit 118: NuWave LLC – Overview
• Exhibit 119: NuWave LLC – Product / Service
• Exhibit 120: NuWave LLC – Key offerings

• 10.11 Stanley Black and Decker Inc. 
• Exhibit 121: Stanley Black and Decker Inc. – Overview
• Exhibit 122: Stanley Black and Decker Inc. – Business segments
• Exhibit 123: Stanley Black and Decker Inc. – Key news
• Exhibit 124: Stanley Black and Decker Inc. – Key offerings
• Exhibit 125: Stanley Black and Decker Inc. – Segment focus

• 10.12 TTK Prestige Ltd.
• Exhibit 126: TTK Prestige Ltd. – Overview
• Exhibit 127: TTK Prestige Ltd. – Product / Service
• Exhibit 128: TTK Prestige Ltd. – Key offerings

11 Appendix

• 11.2 Inclusions and exclusions checklist 
• Exhibit 129: Inclusions checklist
• Exhibit 130: Exclusions checklist

• 11.3 Currency conversion rates for USD 
• Exhibit 131: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 132: Research methodology
• Exhibit 133: Validation techniques employed for market sizing
• Exhibit 134: Information sources

• 11.5 List of abbreviations 
• Exhibit 135: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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